March 2000

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Your Business – The Internet / Marketing Options / Why Now

This title sounds like one of our MarineEXPO seminar titles, but these topics/questions are heard daily and can’t wait until November 8th & 9th in New Bern. Most business owners now realize that there is something called the Internet out there and that it can help them market and provide exposure to and for their business. But for a lot of small-to-medium size businesses whose owners are pinched for the combination of money and time it takes to figure it all out, it is still an arm’s length away. Our SBTDC Marine Trades Services representatives are offering to sit down with the owner or designated employee of marine businesses, go through the basics, and estimate the least costly ways to get your business “on the web” with e-mail options. We will have “how to” information, provide you with suggestions and lists of potential start-up web-related vendors and help you cost out the manpower and cash it will take to get started. We will also help you begin a marketing strategy to better use the opportunities that are available once you are up and running. And we will tell you when it doesn’t make sense to spend the money. To find out more and set up meetings starting in mid-to-late April, call Mike Bradley at the Beaufort office (252) 728-2144.

 

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The Concern About Proposed Urban Waterfronts Rules

The Coastal Resources Commission recently met and accepted final public comment on the proposed Urban Waterfronts Rules that are to be the “replacement” rules for the existing, but terminating HB 1059 rules. The importance of this topic to boating and boating services is little appreciated but extremely important. How stringently these rules are formulated play a crucial role in our efforts to promote destination boating, eco-tourism, and the appropriate growth of many of our waterfront communities. At the heart of this issue are restrictions that will prevent historical waterfront towns and cities from having much, if any, leeway or say in designing their waterfronts to accommodate and attract both the transient boats and the important waterfront tourism trade that these boats draw.

 

The proposed rules allow little non-water dependent commerce in over-the-water or close-to-the-water areas. Although these CAMA-regulated towns have to submit town-approved plans for all building along the waterfront, these Urban Waterfront Rules go further and essentially prohibit the building (or building up) of public or private uses that are not water dependent. Many states with equal environmental concerns have logically altered stringent buffer and water-dependent rules to accommodate boating-related and boater-serving businesses like cafes, restaurants, and inns that are as important to the boater as having sufficient water under their keel. The limited number of historical waterfront towns and cities that fall under the Urban Rules should have the leverage and opportunity to attract the public and private funding essential to build, build up, or build out their waterfront – if it falls within the approved town plan.

 

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Restrictive Bridge Openings Concern Maritime Businesses

Cars versus boats is a common conundrum in Florida and now Beaufort is entering the fray. The Town of Beaufort adopted a resolution to further regulate the scheduled openings of the Beaufort Bridge, eliminating the 7-9AM and 4-6 PM openings and reducing the remaining openings from every 20 minutes to every 30 minutes: effectively reducing potential daylight boat access from 36 times day to just 16. Boaters have another, much longer route to take, but an extended no-wake zone is proposed for that corridor, considerably lengthening the time of transit. The Beaufort bridge is low – all fishing vessels, commercial and recreational, must wait for this bridge as well as the barges, derricks, and construction equipment that frequent this route. Representatives from local marinas, boating communities, commercial fishing boats, boatyards, marine construction firms, and North Carolina Marine Trade Association members are writing the Office of Bridge Administration to oppose this restrictive action. Interested parties can write Ann Deaton, Chief of Bridge Administration at Commander (aowb), 5th Coast Guard District, LANTAREA, Federal Building, 431 Crawford Street, Portsmouth, VA, 23704-5004.

 

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Workshop on Selling Services and Products – Beaufort Area

A Workshop, “Selling Services and Products to Federal, State, County and Municipal Agencies”, will be held Tuesday, April 18th from 4:30 PM – 6:00 PM at the Maritime Museum Auditorium in the center of Beaufort. The target audience is business representatives who want to sell the services of their machine shop, dive service, marine construction firm, fiberglass fabrication business, metal shop or boatyard …and for those businesses that want to sell products such as boats, floats, and bolts. This no-cost workshop will provide the basics; let you know what tools are available to help you, what the real opportunities are, and how much effort and expense might be involved to get the job. Doug Bowlsby, a counselor in the Procurement Technical Assistance Center (PTAC) of the Small Business Technology and Development Center (SBTDC), will present this workshop. Doug has over 30 years of experience in purchasing management, developing and assisting small and minority businesses and construction management in both DOD, state, civilian agency and commercial operations. He is retired from the US Army. There will be no charge for attending. To arrange for this same seminar in your area, call us. To register, call Mike Bradley in Beaufort (252) 728-2144 or email him at Mbradley@SBTDC.org.

 

 

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May 8th NMMA Legislative Conference – Washington DC
North Carolina boatbuilders have been the usual participant of this annual congressional event sponsored by the National Marine Manufacturers Association. However this 2000 event encourages participation by marina, boatyard, trade association, and supporting business representatives. It’s expensive, you have to wear a suit, every minute is taken up with sessions by legislators, Federal regulators, and industry pundits, but you get to meet your congressional representatives and network with peers from about every state in the country. And you have an opportunity to express your concerns for your business at levels that often have results. Deadline for the early cost breaks is April 3rd. Call NMMA at (202) 861-1180 for a packet of information.

 

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Underground Storage Tanks (UST) Alert!

In a notice sent out March 3, 2000, the NC DENR Division of Waste Management reminds all facilities with underground storage tanks that the tanks must have double-wall construction and interstitial (between the walls) leak monitoring systems in place under almost all circumstances. This notice also contains information critical to marinas and boating facilities that have public water supply wells or that have USTs located within 500 feet of High Quality Water, Outstanding Resource Water, Shellfishing Waters or Water Supply waters. Secondary containment is required in almost all circumstances. To determine nearby freshwater classification, call DWQ central office in Raleigh, (919) 733-5083, extension 564 or go to http://h2o.ehnr.state.nc.us/strmclass/classes2.html on the Internet.

 

If water (drinking fountain, coffee, tea, etc.) from wells is made available to your customers, you have a public water supply well. DENR Waste Management offers a set of criteria on how your business can gain compliance. In short, you have two steps to take. 1.) You must install a continuous automatic tank gauging system for each UST and an electronic line leak detector for each pressurized piping system … and conduct at least one test per month for the UST and one per year for each suction piping system. And 2.) You must sample each well once per year if the UST is located within 500 feet of the public water supply. Your only options if you cannot comply are to 1.) close the water supply well, 2.) prevent public access to the water (shut down your public bathrooms and access to the well water), or 3.) permanently close the UST system(s). To find out your options and deadlines, call the Raleigh UST Section (919) 733-8486.

 

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Meaningful Trivia    
  • NC has a boating population of 2,422,405 with 328,594 registered boats. 

  • We spent $170,494,000 in boat sales, $75,472,000 in outboard motors, $45,207,000 in accessories, and $95,272,000 in fishing gear for a total of $389,445,000. 

  • EPA data indicates that all recreational marine engines contribute just 3% of all hydrocarbon emissions in the U.S. 

  • Every $40,000 invested in a boat results in the creation of one new job. Boats and related products alone amount to more than $19 billion in total annual retails sales. 

  • 78 million Americans – about one in every three – consider themselves boaters. 

  • Boating provides for jobs for 550,000 workers nationwide, and marine consumers pay nearly $400 million in taxes and fees annually. 

  • The boating industry is achieving the same level of engine emission reduction in 10 years as the auto industry accomplished in 25 years. In the last 10 years, the number of registered boats increased by about 20% and the fatalities dropped by about 20%. 

  • The average boat owner is 48-years old with a median household income of $48,000. 

[above NMMA data] 

  • And, Of the 1200 water-oriented tourist that ordered requested a free NC DOT Coastal Boating Guide from the www.NCWaterways.com website in the past two months, over 750 planned to use a boat during their stay.

 

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Have marine trades related question or problem? The NC Marine Trades Services is a service of the Small Business and Technology Center and available to all small businesses without charge. Marina related - call (910) 962-3351. Boatbuilding and Boatyard related - call (252) 728-2144. The headquarters of the SBTDC is located in Raleigh and can be contacted by calling (800) 258-0862.

 

 

 

Editors

Mike Bradley, Director

SBTDC Marine Trades Service

Beaufort Office

P.O. Box 406

Beaufort, NC 28516

(252) 728-2144 and (252) 962-6988 (fax)

MBradley@SBTDC.org 

Wendy Larimer, Marine Specialist

SBTDC Marine Trades Services

UNCW Center Office

601 South College Road

Wilmington, NC 28403

(910) 963-3351  and (910) 962-3014 (fax)

WLarimer@SBTDC.org 

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